What's Your Plus Campaign
As a Viterbi Student Ambassador, I sparked a campaign to encourage applicants to the Viterbi School of Engineering to pursue other interests beyond engineering at USC. This concept is categorized under the school’s term of Engineering Plus. I highlighted a number of students who embody the concept of Engineering Plus and promoted their stories online. After the campaign’s online success, the school decided to create an in-person campaign featuring large banners of the Engineering Plus students down the main walkway to the engineering school on campus.
Here are some examples of the student features. I interviewed the students, consolidated their stories, and designed each campaign.